What is Website Optimization?
Website optimization is the technique to improve or tune your website so that it works better. There is a difference between 10 website views and 10000 website views. If you optimize your website, you can turn 10 views website into 10000 views website. That is called optimization. There are three purposes, you can do optimization. Such as-
- Optimization for search engine
- For website speed and performance
- And for conversation
There are so many website optimization techniques which are increasing your website traffic and sales as well. Such as-
- Website split testing
- Optimize for search engines
- Reduce website bounce rate
- Increase website speed
- Tune your website with social media signals
- Email marketing sign up area optimisation
- Increase high-quality backlink
- Offer amazing customer service
- Add upsells to your sales funnel
- Increase your affiliate sales with coupon code
- Apply multiple monetization techniques
- Maintain website up to date
- Confirm your blog security
- Optimize your website design
- Improve website credibility
- Optimize your website code
- Improve website content
- Optimize your website for mobile device
- Improve website funnel
- Analyzing your website traffic
How to apply a website optimization technique to your site?
To increase website traffic, sales and conversation is depending on applying website optimization techniques. For applying these techniques, you should have vast skills and knowledge on its. That’s why; we are trying to explain these techniques step by step as follows.
1. Website split testing
There are so many things considering during website split testing that are grapping the traffic. Such as-
- Text Buttons
- Images etc
2. Optimize for search engines
If you want to drive traffic to your site, search engine optimization is the best way to spend your time. Don’t forget you are alone in this race. A lot of peoples and blogs compete on it. You have to work hard to stay ahead of this game. So many people are trying to cover most areas when starting a blog. But, at last, the result is coming disastrous due to a lack of SEO web knowledge and skills. In that case, website marketing can play a vital role. Of course, it will increase website ranking or page ranking. You can go through the SEO analyzer and seoptimer for SEO site checkups. You need to learn as much as possible about the subject matter of web SEO as follows.
- Do keyword research
- Fix broken links
- Make sure your page has over 2000 words
- Get more backlink
- Add site a map
3. Reduce website bounce rate
The percentage of people left your website without visiting more than one page is called website bounce rate. The lower bounce rate, the better for your website. If you think, website optimization is important for your website traffic, the following things need to be improved.
- Improve readability
- Reduce advert
- Interlink blog posts
- Keep content up to date
- Add related post to the bottom of articles
- Test different anchor text for website navigation
- Reorder posts on category pages based on the most popular
- Improve featured images of posts
4. Increase website speed
Increasing your website speed will increase your conversation and search engine ranking as well. That’s why; it’s the most important website optimization technique. Maintain the following things to increase your website speed.
- Remove unnecessary plugin
- Optimize used images
- Check your hosting capacity
5. Tune your website with social media signals
Nowadays, you can’t think life without social media particularly, for social communications. When somebody get something good and helpful, instantly they are trying to share it with their loving ones. So, keep social media button in blog post, so that they can share it with their nearest and dearest ones.
6. Email marketing sign up area optimization
The email marketing is the best way to generate subscriber. They will spread the word of mouth about your blog. Undoubtedly, subscribers are the life support that your blog needs in order to stay top of the ladder. Some bloggers give up when they are unable to find subscriber. Hence, you can use OptiMonk for getting email subscriber.
7. Increase high quality backlink for website optimization
High quality backlink playing the vital role of off page SEO that helps to increase ranking. The more high quality backlink, the better for your website. The Backlink is the strong reference for your website to proof quality content.There is pros and cons to build up backlink. Our following blog can help you, how to build high quality backlink.
8. Offer amazing customer service for website optimization
If you offer amazing customer service, you will get more benefits. Such as-
- Increase conversation rate and build rapport
- A happy customer will be increased
- Customer will cancel and refund a lot less
- You can sell more product to the customer
9. Add upsells to your sells funnel
Upselling is the sales technique where the seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue. By adding upsells to your sales funnel, your task will be a lot easier than doing it later. And increase sales by 100%.
10. Increase your affiliate sales with coupon code for website optimization
The great way to earn money with your blog or website, maximum will suggest affiliate marketing. If you want to increase affiliate sales, you can offer a coupon code so that customers will feel-good deal. In addition, when someone wants to buy something and lands on the checkout page, they will see a coupon code field. If they can fill up it, they will think, this is a great deal. Otherwise, they will look in Google to find coupon codes and purchase products by using someone’s link. You will lose your sales. You can prevent your lost sales if you offer a coupon code in the first place.
Not only that, if you offer a comparable product or service price list table, there is a huge chance to sell other products or services. Let them see your recommendation is the best choice and they will agree to purchase. In this way, you can earn a little bit more.
11. Apply multiple monetization techniques for website optimization
In order to make more money, it’s important to diversify your income. Maximum peoples are blogging and stay focused on just one stream of income. Make sure, you are out of them. They are not looking a dozen ways waiting for better online income. Maybe some of those are 100% more effective. So, try to apply multiple monetization techniques for your online earning.
12. Maintain website up to date for website optimization
Maintaining your website up to date, will improve search engine rankings, reduce your bounce rate and increase conversations. No one wants to read out dated and irrelevant blog post. Everyone coming in your website to know, your site is the best and its worth them spending time on it. For this, maintain the following things up to date.
- Copyright date
- Blog content
- Fix broken links
- Blog post date
- Keep social media accounts up to date
13. Confirm your blog security for website optimization
Hacking is nothing, simply stealing your administrative power, so that they can change or collect secret information by their own. They are too much keen to collect information specially, for your banking or transactional related information. Hackers and spammer are always around you. No matter who you are, what your blog niche is or even how long you have been in online. Instantly, spammer will be sending email. Sometimes, they copying your post and making sense to Google as duplicate copy. As a result, decrease your ranking as well as your business revenue.
Hacking is simple and easy, anyone can do it. This is the malpractice and against of normal ethics. Sometimes, they install malware in your website and proposed greedy offer to steal your administrative power based on your lack of skills and knowledge.
Don’t worry; you can overcome hacking and spamming by growing the following consciousness.
- Secured your login information
- Don’t advertise your WordPress version.
- Add password authentication
- Install trusted plugin
- Disable hotlinking
- And many more
14. Optimize your website design
Website optimization is improving the design of your blog. No doubt, SEO is bringing traffic absolutely to your website but design increasing conversation and reducing bounce rate. Also, it’s increasing revenue as much as possible. So, don’t forget 5 elements for good website design.
If you want to be a good website designer, you should have some skill and knowledge. Such as-
- Time management
- Empathetic communication
- Emotional Intelligence
- User experience design
- Performance optimization
- CMS tools
15. Improve website credibility
If someone comes to your website, it’s important to give them some confidence about your business. Such as-
- Showing press logos
- Having HTTPS domain
- Showing testimonials
- Having an about page
- Proofreading your content
- Maintain social media accounts
16. Optimize your website code
17. Improve website content
The plain content can’t grab your readers as well as unable to increase conversation. Don’t think blogging is only adding page after page of text. It is about inspiring people, aiding them in their daily task and showing them the pitfalls. So, they can go around them. If you want to increase conversation rate, you have to add fewer or more images, videos or even mp3 audio files on your post.
18. Optimize your website for mobile device
Nowadays, can’t think life without mobile. Major portion of traffic on your website is coming from mobile device. If your website doesn’t design for mobile device, your traffic will leave quickly your site. So, bounce rate will increase and Google may think your site is not as much as good. You will lose your Google ranking as well as traffic. So, optimize your website for mobile device.
19. Improve website funnel
If someone visits your website, you can take them through a journey. It may take some page visits before they buy. And you want to help them as much as possible to go effortlessly from page to page.
As an example what I am talking about so that, users can understand where they are in your sales funnel.
Blog>Subscribe page>Free video>Checkout page>Upsell page>Product download page
Everyone wants them to visit the page to page without leaving their website. It’s important to plan out, how you want your visitors to use your website. And, make sure each page along the way is optimized for what you want to do.
20. Analyzing your website traffic
To be successful, tracking and analyzing your traffic plays a vital role in blogging. All of which can bring in a great deal of income. Do you know, how many times your traffic ‘CLICK HERE‘ link has been clicked? If you get the desired result, it’s good otherwise you have to look alternate way to improve. So, problems will be no longer arises. We see, with website optimization, tracking and analysis comes real opportunity to make your blog better. Which is what; we all want, isn’t it?
Above all, optimization techniques can help you to drive traffic to your website and increase ranking and conversation. So, keep in mind, all techniques during blog writing for getting optimum result.