Honda Motorcycle

Top 20 Factors Must Thinking Customer Before Buying a Bike

Top 20 Factors Must Thinking Customer Before Buying a Bike are as follows-

  1. Budget
  2. Fuel Economy
  3. Longevity
  4. Quality
  5. Fit with Body
  6. Brand
  7. Road Condition where Rocking
  8. Comfortability
  9. Safety Issues
  10. Security Issues
  11. Capacity (CC)
  12. Design ( Engine & Body)
  13. Engine Performance
  14. Maintenance Cost
  15. Parts Availability
  16. Parts Price
  17. Service Center
  18. Dealer Outlet
  19. Warranty Coverage
  20. Market Share

Love Honda, Can`t Forget its Taste.

The name of Honda, The name of quality, that we all know. We all know, how much power it is! There is no question mark about its supreme quality of Honda Motorcycle Over the World.

Bangladesh Honda Private Limited
Bangladesh Honda Private Limited

There was a golden age of Honda Motorcycle at the End of the Last Century in Bangladesh. But when Atlas Bangladesh stopped its distribution, the control of the Motorcycle Market in Bangladesh went to other Indian Brands. As a result of the name Honda Motorcycle kind of blurred off from the market for quite some time. And again it comes back with the name of “Bangladesh Honda Limited”. Not only come back and regaining its position against the tough competitors in the Motorcycle market in Bangladesh. That’s why the top 20 Factors Must Thinking Before Buying a Bike

At a Glance BHL-

  • Parents Company Name “Honda Motor Co. Ltd”, Japan
  • Parents Company Founded “Soichiro Honda” in September 1948
  • Bangladesh Honda Limited (BHL) established in December 2012
  • Head Office & Factory at Abdul Monem Economic Zone, Char Baushia, Gajaria, Munsigang, Bangladesh.
  • Capital- TK 3.6 Billion & Factory Area 25 Acres.
  • Business Type: Import, Production, and sales Honda Motorcycles & Spare Parts.
  • Sales 7 Models: Dream Neo 110, LIVO 110, CB Shine 125, CB Trigger 150, CB Hornet 160R and Imported models Dio 110, CBR 150 R
  • Production 100000/ Year & Target 200000/2021
  • Dealer more than 100+
  • Market Share 11%

Gradually Honda reaching its own Position in Bangladesh as Before.

Customer Service Role
Customer Service Role

Despite the high price of Honda product, Spare Parts, and infrequent dealer points, Honda is capturing its market position gradually because of the popularity of its power products. And trying to update their product line from time to time. Along with that, they should increase their dealer point countrywide to reach every corner of Bangladesh like BAJAJ and enhance quality customer service.

Quality Customer Service, Quality Sales.

Manager- Customer Service Role should be so strong as knowledgeable as Technical Skill like-

  • To create and implement strategic planning for Service & Spare parts
  • To provide better customer service comparison with competitors workshop
  • To develop an operating budget for the service department for achieving the optimum goal
  • To collect & use available data for giving better customer service
  • To keep overall knowledge of related departments i.e. HRM, Marketing, Sales, Service, Spare parts, Warranty, Training, Accounts, Finance & Audit
  • To keep on soft skill knowledge
  • To keep knowledge of warranty policy & procedures
  • To keep knowledge on FTR for new model preparing
  • To keep knowledge of a quality market survey
  • To keep knowledge on Compliance
  • To keep knowledge as an Instructor for giving technical and managerial training
  • And much more

Quality analytical knowledge, quality sales.

Everyone wants to be a market leader. Todays followers, Tomorrow's leader.

Competitor Analysis
Competitor Analysis

Closing Thought

If you want to increase your product sales, you have to align with customer demand. They need quality product & quality service within their budget.

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